Ally Web Directory: Free Articles » Copywriting » Online Marketing Articles - Recipe for Writing Great Headlines

Hundreds of web marketing wizards agree – One of the big keys to effective web marketing is via writing and distributing articles. Now that you know you must harness the power of web marketing using articles, you have to focus on writing articles to attract three, very unique readers with one article. Three targets of article marketing And now for the three targets of article marketing and how to write great headlines for each:

1. Readers - In the end, these are the individuals who will decide that they are attracted to what you do enough to read your article. You need to write a headline that will pull in your audience to actually read it in the first place. You need to attract them to read further into your article and actually pay attention to your words. 80% of readers will read your headline, but only 20% will make it to your actual article. How effectively your headline is written will determine the reader’s next step. Readers can see your headline on social networking sites like Del.icio.us, as links in an message from one of their friends, and in their Google results. If your headline does not appeal to them enough to read your article, you just won’t get readers, even if you have the best article or offering in the world. You could deliver the solution for world hunger, but with a bad headline no one will want to read about it.
2. Search Engines - Yahoo and the like agree that the page title is the critical on-page indicator of the content of the page. Coming in second place is the use of the <h1> heading tag. When your article is published, publishers have a tendency to make either or both the title and H1 tag the same as your article title. So, having words in your article title which are important to those searching for information increase your chances of showing up in search engine results. You want your keywords in the headline and as close to the beginning as reasonable to still appease the other two audiences.
3. Publishers - One of the keys to article marketing is the viral mass-publication process. This is the big reason article marketing is so powerful. One well-written article can get published on thousands pages around the web in just a few weeks. These folks choose whether your article will end up on their site, newsletter, blog, etc. They are a complex combination of both readers and Google and company. They like to believe your article will get them search engine users and also please their readers. But, if they don’t find your article because the bad headline doesn’t come up in their Yahoo results, or the headline fails to suck them in to take a look at it – you miss out. It's fairly safe to say that publishers can make or break an article’s success and by satisfying the needs of readers and search engines you can make them happy as well.

Writing Great Headlines for All Three This article's title was written expressly to supply an example of how to meet the needs these three audiences. As you can see, the first three words of the article headline are Yahoo fodder - they are a combination of two greatly sought phrases, and those words are the very first in the headline. The first words also tell you what you can expect if you read the article. The last part serves to captivate your attention and pulls you deeper into the article. It introduces a topic of interest that will give you what you’re hoping to gain or learn about. It makes you ask yourself, "I’m curious what lesson I can take away from this article…" and so you dig in, just as you did. Armed with this information, you can now write good article headlines that get noticed, get published, and get traffic coming to your site. Get out there, get writing, and cash in.