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How To Choose A Quality Web Directory

Posted On April 6th, 2008 By Ally Web Directory

Nearly a majority of people are aware of and consider PR as an imperative aspect for determining excellent web directories. However, with thorough understanding, it is still very far from being the lone factor for the consideration. We have put in our efforts to highlight a few other factors that must be taken into consideration at the time of assessing the web directories. These might not be the only important aspects, although could be called unavoidable.

  1. To begin with, it is always mandatory to review the directory’s listings and its consecutive descriptions. These are the things that give an in-depth about the directory and its reputation amongst its users. In case if the titles or the descriptions do not provide a complete sentence and give out gibberish words, then it should be understood that this particular directory does not provide an editorial examination. Not only do they look spammed but also appear disorganized. Besides, it also gives an idea that the directory does not review the content of the listings in it.
  2. Do not forget to check with the directory rating. For example, if the directory claims itself to be a kids-friendly, then make an effort to check manually if any adult content is added in it or not. This might often mislead internet users and will create a negative impact as well. However, there is going to be a difference of opinions in a lot of cases here, but you can use the directory’s search function in order to look up sites with unacceptable keywords.
  3. The easiest way to check the authenticity of a given web directory is through the search engines. Query the keywords contained in the directory on the search engines and check the results returned. An important tip to remember here is that if the listings do come up with the major categories in the directory then the quality of that directory is pretty good. It could also be concluded that the search engine recognizes the directory which has great quality obviously.
  4. In addition, also make sure that the directory is well categorized. Many times, subcategories do create a good impression too. If the website is not correctly listed then you might also end up losing some potential traffic. Also, make sure that the other websites listed in the same category as yours have the same kind of subject as you do. It gets you to your target audience immediately by making sure that your site lies in the right subcategory.
  5. The directory’s backlinks play an important role in assessing its reputation on search engines. Usually, quality links are always looked at but at the same time, it should also be a strong link. It would be extremely beneficial if you manage to find a directory that has a combination of both.
  6. Lastly, the most important aspect that decides the worth of the directory is the traffic. There are a lot of ways that one can check the traffic on any directory. You can check the backlinks, which provide a fair idea of the traffic. You can also check the Alexa rating of the directory you want to be associated with. Many times a lot of webmasters only rely on the backlinks and disregard the traffic. At the same time as the backlinks are important, potential traffic is also mandatory. Since the data on Alexa is really far from being as accurate as we want, but as long as the web directories are concerned, it does not pose much of a problem for the reason that they are all webmaster sites.

There is always an ongoing debate going on between the benefits to submit in the free directories as opposed to submitting in the paid directories. Free listings are not always bad but are really time-consuming when it comes to checking the listings. The revenue earned from the paid directories is undoubtedly more than the free listings. Secondly, it becomes extremely difficult to assess the directory based on the above-mentioned factors. On the other hand, when submitting to directories you expect to be high quality or those with higher pricing, the above factors can be very useful in determining if the submission is valuable. It can also be helpful to think about these factors when composing your own directory list, choosing the directories to which you should always put forward, preferred directories, etc.

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The Importance of Deep Links in Directories

Posted On March 14th, 2008 By Ally Web Directory

Deep links are nothing but links that point to precise pages in your website. Explaining them would make it easier to pen down the advantages that it could fetch to your business. To get a better understanding, for example, you own a shopping website and after the description of each product, you put a back link to the home page instead of driving the user to some specific articles on your site. These could be the articles that talk about your various products and its benefits. So simply put as, you do not point back to the articles and you go to the main page directly. Such navigation does not help you in optimizing the link structure on your website. Another way to look at it would be that if someone comes across a good website and wants to share it with friends, then the obvious way to do it would be to copy the link from the browser and paste it back to share with others. This is called deep linking – pointing to something exact within your website. This gives the precise location of a certain page in a website. For those who are still not familiar with what deep linking means, it means that pointing people to research an article or a description on your website. As in, instead of simply asking the visitors to go to “” and find the exact page of interest, you can always provide the precise link like “

Deep links & E-commerce

Deep linking can turn out to be excellent for e-commerce as they provide “just a click” service to the browser. Links in your website would facilitate the visitors in accessing anything they want. If the consumers start getting what they want from your website, they would give you what you want and that is traffic. After all the Internet is all about being expedient, easy and hassle free when it comes to links. These links also enhance integrity to a site for it directs you to the correct location of the product you searched for. Many a times we ignore the diversity of all the inner pages of our site, but nevertheless they can turn out to be a big asset. Each of these pages should be maintained like website in itself to attract a lot of visitors using a multitude of keywords. Sometimes all that goes on deeper inside plays a vital role.

It would be a great initiative to integrate “Deep Links” in your linking stratagems. It is as essential as incorporating back links in your website. It’s likely that the visitors who come to your website might like the articles or the product descriptions as they view more pages of your site. Linkings provide a way to convince the consumers about our services which might not be possible with the home page in it. Deep links are crucial for the ongoing development of your website. Without them, people read a few articles and then move on to some other site. However, if you provide a point for them to go on your website itself using deep links, they might hang around a little longer. In some cases, content rich websites tend to have busier home pages. It enables the user with different links into the site, letting them get directly to what they’re looking for.

Deep Links & SEO

Deep links actually benefit Search Engine Optimization the most. It heightens the chances of getting your site ranked high in the search engines. A lot of search engines these days have adapted sharp ways in identifying the sites with natural links. Therefore your site must possess a mix of home page and internal links. Links to our website facilitate the search engines to show our internal web pages along with our home page. More the number of deep links to your website, higher the chances of selling your product. You should not have your homepage optimized for more than a couple of keywords. Ideally, your Search Engine Optimization should include the optimized internal page keywords. This means that every page on your site would be targeting assorted keywords and each page would necessitate a different linking campaign. Internal links in the directories will assist your search engine rankings. We all know about the “page rank” by Google. It is the measure to weigh the importance of any website. This tool by Google is not applied to the website as a whole but to individual pages. So while optimizing your site, if you focus only on the home page, it’s likely that you will lose a lot of traffic.

How To Implement “Deep Links”?

There are several methods to inculcate deep links on your website. To begin with, it would be advisable to utilize free articles in your link building campaign. There are certain links that would be static on all the pages where your articles appear and thence you can alter the links on those static boxes and get away with effortless promotion. Another way to do this is to do it with the hyper text programming language. You need not have an advanced knowledge of HTML; this can be easily done using some basic HTML codes. With this method, few keywords are collected from the articles on each page and then they are hyper linked to some other page in the same website. The ultimate goal is to link all the pages in your website with at least one other page with the same site. This ensures that all the pages on your domain website are interlinked.

There are only some tribulations in creating deep links for your site. One of which is to convince other sites to link to your site. A majority of the other sites will be ready to link to your site but that would be a link pointing to the home page only and not the “deep” link. Even if they agree for the deep link submission, there would be a restriction on the number of deep links you can submit. It is immensely important to extend your links all over the pages in your domain. No one would like to see a page filled with links only. Such pages often appear artificial and muddled. Out-of-the-way patterns increase distrust about the worthiness of a website. For example, it’s easy to differentiate a quality site as a toned site would have a lot of links to their internal pages along with the home page links. Another option for site administrators would be to build internal deep links while creating a new web page. It is the easier approach but a bit time consuming.

Disputes & Deep Links

However there are a lot of conflicts with deep links. The disputes are usually true for popular websites. A company that earns its major bucks from posting advertisements on the home page would scowl on such a practice of linking internal pages. Quite a few legal issues are also running because of this. The recent court case regarding deep linking was put in front by the Danish Newspaper Publishers Association against Newsbooster “scratches” news from thousands of newspapers, extracting direct links to these stories using headlines as the link text. To find out more about the legal issues related to deep links visit “”
Another dark spot on deep linking has a lot to do with hacking. Unauthorized downloading of music, games, products are a result of bad security as this kind of hacking would require only a basic knowledge of the link structure. This is pretty true for sites that deal with e-commerce,whereas things are argumentative on the SEO front. There are no fixed policies regarding deep links and it’s based on some really innovative assumptions. One of the views speak of the improvements in the search engine due to attaining credibility and the other view is from the skeptics who suggest that deep links are not important except that they are a part of the linking campaign.

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What You Should Know About Directory Submissions

Posted On March 10th, 2007 By Ally Web Directory

One of the best things you can do to ensure a continuous flow of high traffic to your website is by submitting your URL to a Web Directory listing. In many cases, this will increase your search engine visibility dramatically. And as we all know, search engine optimization is a key factor in making your website stand out among a sea of similar websites.

Admittedly the practice of submitting URL’s to Web Directories is not as popular as it once was. This noticeable decline in Web Directory submissions can be attributed in large part to major changes that sites like Google made in their ranking algorithms, which occurred sometime in 2004.

Nonetheless, submitting your URL to Web Directories remains a highly effective and viable means to ensure high traffic, which results from high search engine result listings. Specifically, the main reasons why people submit their sites to such directories are: to get good, permanent links, to get a good search engine PR link to their own site and to get traffic and leads from these Web Directories. The first two concerns in particular have a great deal to do with how high your own site will rank in Google and other search engines. It is for these and various other reasons that the Web Directory phenomena has blossomed dramatically and more sites are joining in on the action and sprouting up everyday to meet this huge demand.

One of the problems inherent in this massive increase in Web Directories is that many of them have become little more than what is commonly known as “Link Farms”; websites with little or no content aside from the directories and links themselves. Google in particular takes a dim view of such websites and in many cases have banned these permanently, resulting in the offending sites not appearing on Google search result listings at all. Obviously this will have a detrimental effect on a particular site’s visibility and many business owners who have previously relied heavily on Web Directory listings for their traffic were sorely disappointed by Google’s actions.

Fortunately there is a way to avoid this obstacle which can be a potential death sentence, so to speak, for your website. The best thing for you to do is have your site listed in a reputable, high-quality, paid Web Directory service such as Ally Web Directory. This site and others like it will have the proper skill, manpower and policies in place to ensure that your website does not end up in Google’s blacklist. A good Web Directory site will help make sure that your own website gets the visibility you need, resulting in increased traffic, which will of course translate into added revenue for your business.

If you are at all concerned with increasing traffic to your site, you would be better off not sign up with a free Web Directory service and instead submit your site to a paid Web Directory service such as Ally Web Directory. Free directories generally do not offer extra services aside from directory listings and they are not likely to last very long.

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Why Should You Pay For Web Directory Inclusion?

Posted On February 24th, 2007 By Ally Web Directory

The Internet today is a bewildering hodgepodge of information, media content, online merchants offering various products and services and much, much more. It can be quite a formidable challenge to seek out exactly what you are looking for. If you are planning to – or already have a website of your own, it can be easily lost in the tangle of similarly themed websites and be difficult for even the most experienced web surfer to find. Indeed, the current battle for online visibility and accessibility has been raging hot and heavy for a number of years now. So how exactly do you ensure that your website rises above the pile in a landscape of similar websites?

It has long been known by the Internet-savvy – both web designers and long-time surfers that Search Engine Optimization (or SEO) is one of the most important factors to consider when making sure that a particular website attracts as many people as possible. Aside from such methods as website design optimization and organization, posting rich and informative content and regular site updates and maintenance, the best thing you can do to increase your website’s visibility is having it included in a Web Directory. Inclusion in a Strong Web Directory such as will go along way in dramatically increasing your website’s chances of viewership by the right audience.

As you can imagine, websites that offer Web Directory listings are a dime a dozen nowadays and many sites are scrambling to offer such services, both free and paid. The main and perhaps some might say only advantage to free websites is of course that they are free. This advantage, which may be of primary consideration for those on an extremely limited or non-existent budget, is however offset by one major disadvantage. Many search engines do not, as a rule, prioritize free Web Directory listings in their search results for many various reasons; they may be poorly written, contain missing or dead links and because they are free, they tend to have a lot more listings than paid Web Directory listings.

Because they do have a budget to work with (as opposed to free Web Directory listings whop have little or none), paid Web Directory listings will generally have better graphic design, better content and actual human beings who will edit and sort the articles based on their particular website’s service policies. While this may seem to offer little advantage to the potential customer, the generally higher quality content and structure of paid Web Directory listings make them all that much more attractive to Search Engines, who consider these paid sites much more reliable subsequently place them higher in their search result listings

Furthermore, Search Engines tend to look less than favorably upon sites that have broken links and non-existent pages. So the generally better designed paid web sites, which will probably be more vigilant in correcting and making sure these errors don’t exist to begin with, are given much higher priority in their search results.

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The Myriad Advantages of Web Directories

Posted On December 1st, 2006 By Ally Web Directory

Ever had the experience of selling lemonade in a cul de sac where nobody even goes? Even though your lemonade was good, nobody was buying simply because nobody was there.

This is similar to having a web site which nobody goes to. You may have the right design, clean and professional. You may have the right web server, fast and secure. But if you cannot be found, everything’s wasted. For your web site to do what it must do, which is promoting you to the cyberspace populace, your site would have to be found first.

Most of your web traffic comes from search engine tools. Therefore, you should consider search engine optimization. However, this is not the only way to increase traffic to your site. You could make use of web directories.

Web directories are comparable to your yellow pages. You have general categories and under each one may be more sub categories or the specific links to sites relevant to the main category. If you know how important the yellow pages are, then you must acknowledge the same for web directories.

Web directories are valuable promotion tools because they are neatly organized. People who are interested in your particular category get driven to you through the directory’s structure. The structured web directories make you very easy to find and access.

Web directories can also greatly enhance your web site’s credibility. Web directories have minimum requirements before they let you sign up or get listed. This is to protect the web directories’ reputation. Being in a web directory, therefore, can make it possible for customers to perceive you as legitimate and trustworthy enough to do business with.

There are lots of web directories in the internet. This gives you the advantage of having lots of listing. Increasing the number of web directories you belong to also increases your popularity. You have more opportunity to showcase your site and more people can have access to it.

Aside from being numerous, web directories are as prolific in their themes. You can find a directory for web site hosting services, optimization services, real estate, physicians and health care providers, and a lot, lot more. You will therefore have lots of choices when it comes to the type of directory you will submit your links to.

Finally, web directories can be free, or not. You should carefully choose which one suits you better. A free web directory is good because it will not cost you anything. However, if you are a serious businessman who seriously values your web presence, it is better to go with paid directories like Ally Directory. Paid web directories are cleaner and more professional-looking since they have money to pay for their design, application and personnel’s expertise. As with any company, a web directory that stands to gain something for the service it provides usually does a better job than one that doesn’t.

With all advantages to web directory membership outlined, wouldn’t it indeed be foolish not to sign up?

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