The Importance of Deep Links in Directories
Deep links are nothing but links that point to precise pages in your website. Explaining them would make it easier to pen down the advantages that it could fetch to your business. To get a better understanding, for example, you own a shopping website and after the description of each product, you put a back link to the home page instead of driving the user to some specific articles on your site. These could be the articles that talk about your various products and its benefits. So simply put as, you do not point back to the articles and you go to the main page directly. Such navigation does not help you in optimizing the link structure on your website. Another way to look at it would be that if someone comes across a good website and wants to share it with friends, then the obvious way to do it would be to copy the link from the browser and paste it back to share with others. This is called deep linking – pointing to something exact within your website. This gives the precise location of a certain page in a website. For those who are still not familiar with what deep linking means, it means that pointing people to research an article or a description on your website. As in, instead of simply asking the visitors to go to “www.wikipedia.com” and find the exact page of interest, you can always provide the precise link like “http://en.wikipedia.org/wiki/Deep_link”
Deep links & E-commerce
Deep linking can turn out to be excellent for e-commerce as they provide “just a click” service to the browser. Links in your website would facilitate the visitors in accessing anything they want. If the consumers start getting what they want from your website, they would give you what you want and that is traffic. After all the Internet is all about being expedient, easy and hassle free when it comes to links. These links also enhance integrity to a site for it directs you to the correct location of the product you searched for. Many a times we ignore the diversity of all the inner pages of our site, but nevertheless they can turn out to be a big asset. Each of these pages should be maintained like website in itself to attract a lot of visitors using a multitude of keywords. Sometimes all that goes on deeper inside plays a vital role.
It would be a great initiative to integrate “Deep Links” in your linking stratagems. It is as essential as incorporating back links in your website. It’s likely that the visitors who come to your website might like the articles or the product descriptions as they view more pages of your site. Linkings provide a way to convince the consumers about our services which might not be possible with the home page in it. Deep links are crucial for the ongoing development of your website. Without them, people read a few articles and then move on to some other site. However, if you provide a point for them to go on your website itself using deep links, they might hang around a little longer. In some cases, content rich websites tend to have busier home pages. It enables the user with different links into the site, letting them get directly to what they’re looking for.
Deep Links & SEO
Deep links actually benefit Search Engine Optimization the most. It heightens the chances of getting your site ranked high in the search engines. A lot of search engines these days have adapted sharp ways in identifying the sites with natural links. Therefore your site must possess a mix of home page and internal links. Links to our website facilitate the search engines to show our internal web pages along with our home page. More the number of deep links to your website, higher the chances of selling your product. You should not have your homepage optimized for more than a couple of keywords. Ideally, your Search Engine Optimization should include the optimized internal page keywords. This means that every page on your site would be targeting assorted keywords and each page would necessitate a different linking campaign. Internal links in the directories will assist your search engine rankings. We all know about the “page rank” by Google. It is the measure to weigh the importance of any website. This tool by Google is not applied to the website as a whole but to individual pages. So while optimizing your site, if you focus only on the home page, it’s likely that you will lose a lot of traffic.
How To Implement “Deep Links”?
There are several methods to inculcate deep links on your website. To begin with, it would be advisable to utilize free articles in your link building campaign. There are certain links that would be static on all the pages where your articles appear and thence you can alter the links on those static boxes and get away with effortless promotion. Another way to do this is to do it with the hyper text programming language. You need not have an advanced knowledge of HTML; this can be easily done using some basic HTML codes. With this method, few keywords are collected from the articles on each page and then they are hyper linked to some other page in the same website. The ultimate goal is to link all the pages in your website with at least one other page with the same site. This ensures that all the pages on your domain website are interlinked.
There are only some tribulations in creating deep links for your site. One of which is to convince other sites to link to your site. A majority of the other sites will be ready to link to your site but that would be a link pointing to the home page only and not the “deep” link. Even if they agree for the deep link submission, there would be a restriction on the number of deep links you can submit. It is immensely important to extend your links all over the pages in your domain. No one would like to see a page filled with links only. Such pages often appear artificial and muddled. Out-of-the-way patterns increase distrust about the worthiness of a website. For example, it’s easy to differentiate a quality site as a toned site would have a lot of links to their internal pages along with the home page links. Another option for site administrators would be to build internal deep links while creating a new web page. It is the easier approach but a bit time consuming.
Disputes & Deep Links
However there are a lot of conflicts with deep links. The disputes are usually true for popular websites. A company that earns its major bucks from posting advertisements on the home page would scowl on such a practice of linking internal pages. Quite a few legal issues are also running because of this. The recent court case regarding deep linking was put in front by the Danish Newspaper Publishers Association against Newsbooster.com. Newsbooster “scratches” news from thousands of newspapers, extracting direct links to these stories using headlines as the link text. To find out more about the legal issues related to deep links visit “http://www.jura.uni-tuebingen.de/bechtold/lcp.html”
Another dark spot on deep linking has a lot to do with hacking. Unauthorized downloading of music, games, products are a result of bad security as this kind of hacking would require only a basic knowledge of the link structure. This is pretty true for sites that deal with e-commerce,whereas things are argumentative on the SEO front. There are no fixed policies regarding deep links and it’s based on some really innovative assumptions. One of the views speak of the improvements in the search engine due to attaining credibility and the other view is from the skeptics who suggest that deep links are not important except that they are a part of the linking campaign.