Why Should You Pay For Web Directory Inclusion?
Posted On February 24th, 2007 By Ally Web Directory
The Internet today is a bewildering hodgepodge of information, media content, online merchants offering various products and services and much, much more. It can be quite a formidable challenge to seek out exactly what you are looking for. If you are planning to – or already have a website of your own, it can be easily lost in the tangle of similarly themed websites and be difficult for even the most experienced web surfer to find. Indeed, the current battle for online visibility and accessibility has been raging hot and heavy for a number of years now. So how exactly do you ensure that your website rises above the pile in a landscape of similar websites?
It has long been known by the Internet-savvy – both web designers and long-time surfers that Search Engine Optimization (or SEO) is one of the most important factors to consider when making sure that a particular website attracts as many people as possible. Aside from such methods as website design optimization and organization, posting rich and informative content and regular site updates and maintenance, the best thing you can do to increase your website’s visibility is having it included in a Web Directory. Inclusion in a Strong Web Directory such as www.allydirectory.com will go along way in dramatically increasing your website’s chances of viewership by the right audience.
As you can imagine, websites that offer Web Directory listings are a dime a dozen nowadays and many sites are scrambling to offer such services, both free and paid. The main and perhaps some might say only advantage to free websites is of course that they are free. This advantage, which may be of primary consideration for those on an extremely limited or non-existent budget, is however offset by one major disadvantage. Many search engines do not, as a rule, prioritize free Web Directory listings in their search results for many various reasons; they may be poorly written, contain missing or dead links and because they are free, they tend to have a lot more listings than paid Web Directory listings.
Because they do have a budget to work with (as opposed to free Web Directory listings whop have little or none), paid Web Directory listings will generally have better graphic design, better content and actual human beings who will edit and sort the articles based on their particular website’s service policies. While this may seem to offer little advantage to the potential customer, the generally higher quality content and structure of paid Web Directory listings make them all that much more attractive to Search Engines, who consider these paid sites much more reliable subsequently place them higher in their search result listings
Furthermore, Search Engines tend to look less than favorably upon sites that have broken links and non-existent pages. So the generally better designed paid web sites, which will probably be more vigilant in correcting and making sure these errors don’t exist to begin with, are given much higher priority in their search results.
February 18th, 2008 At 3:05 pm
Hi, I agree that directory submissions are alway going to be a feature of online marketing. However itt ends to vary whether they are useful for traffic or not, and many seem to trade on the basis that they provide traffic (when that seems pretty unlikely).
I’ve recently made a move into online dirs, but I wonder whether there is much benefit in having a blog aligned to your directory (like this one). Some like ‘romow’ seem to have a blog for each category, but even with all that content it still doesn’t seem to be worth the high submission cost since deeper pages tend to have no PR (which appears to be a problem across most directories these days).
This dir seems well setup with plenty of content, yet again very little pagerank it seems – is it just a lack of link-building or just that Google has it in for anything directory-shaped which is not an authority?
Comments welcome! :0
February 18th, 2008 At 3:08 pm
P.S. just submitted, thanks!
Shame Google ever came out with toolbar PageRank indicator, no one would have been the wiser and things would have been much different over the past few years!