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Archive for the ‘Web Directory’ Category

How To Choose A Quality Web Directory

Posted On April 6th, 2008 By Ally Web Directory

Nearly a majority of people are aware of and consider PR as an imperative aspect for determining excellent web directories. However, with thorough understanding, it is still very far from being the lone factor for the consideration. We have put in our efforts to highlight a few other factors that must be taken into consideration at the time of assessing the web directories. These might not be the only important aspects, although could be called unavoidable.

  1. To begin with, it is always mandatory to review the directory’s listings and its consecutive descriptions. These are the things that give an in-depth about the directory and its reputation amongst its users. In case if the titles or the descriptions do not provide a complete sentence and give out gibberish words, then it should be understood that this particular directory does not provide an editorial examination. Not only do they look spammed but also appear disorganized. Besides, it also gives an idea that the directory does not review the content of the listings in it.
  2. Do not forget to check with the directory rating. For example, if the directory claims itself to be a kids-friendly, then make an effort to check manually if any adult content is added in it or not. This might often mislead internet users and will create a negative impact as well. However, there is going to be a difference of opinions in a lot of cases here, but you can use the directory’s search function in order to look up sites with unacceptable keywords.
  3. The easiest way to check the authenticity of a given web directory is through the search engines. Query the keywords contained in the directory on the search engines and check the results returned. An important tip to remember here is that if the listings do come up with the major categories in the directory then the quality of that directory is pretty good. It could also be concluded that the search engine recognizes the directory which has great quality obviously.
  4. In addition, also make sure that the directory is well categorized. Many times, subcategories do create a good impression too. If the website is not correctly listed then you might also end up losing some potential traffic. Also, make sure that the other websites listed in the same category as yours have the same kind of subject as you do. It gets you to your target audience immediately by making sure that your site lies in the right subcategory.
  5. The directory’s backlinks play an important role in assessing its reputation on search engines. Usually, quality links are always looked at but at the same time, it should also be a strong link. It would be extremely beneficial if you manage to find a directory that has a combination of both.
  6. Lastly, the most important aspect that decides the worth of the directory is the traffic. There are a lot of ways that one can check the traffic on any directory. You can check the backlinks, which provide a fair idea of the traffic. You can also check the Alexa rating of the directory you want to be associated with. Many times a lot of webmasters only rely on the backlinks and disregard the traffic. At the same time as the backlinks are important, potential traffic is also mandatory. Since the data on Alexa is really far from being as accurate as we want, but as long as the web directories are concerned, it does not pose much of a problem for the reason that they are all webmaster sites.

There is always an ongoing debate going on between the benefits to submit in the free directories as opposed to submitting in the paid directories. Free listings are not always bad but are really time-consuming when it comes to checking the listings. The revenue earned from the paid directories is undoubtedly more than the free listings. Secondly, it becomes extremely difficult to assess the directory based on the above-mentioned factors. On the other hand, when submitting to directories you expect to be high quality or those with higher pricing, the above factors can be very useful in determining if the submission is valuable. It can also be helpful to think about these factors when composing your own directory list, choosing the directories to which you should always put forward, preferred directories, etc.

What You Should Know About Directory Submissions

Posted On March 10th, 2007 By Ally Web Directory

One of the best things you can do to ensure a continuous flow of high traffic to your website is by submitting your URL to a Web Directory listing. In many cases, this will increase your search engine visibility dramatically. And as we all know, search engine optimization is a key factor in making your website stand out among a sea of similar websites.

Admittedly the practice of submitting URL’s to Web Directories is not as popular as it once was. This noticeable decline in Web Directory submissions can be attributed in large part to major changes that sites like Google made in their ranking algorithms, which occurred sometime in 2004.

Nonetheless, submitting your URL to Web Directories remains a highly effective and viable means to ensure high traffic, which results from high search engine result listings. Specifically, the main reasons why people submit their sites to such directories are: to get good, permanent links, to get a good search engine PR link to their own site and to get traffic and leads from these Web Directories. The first two concerns in particular have a great deal to do with how high your own site will rank in Google and other search engines. It is for these and various other reasons that the Web Directory phenomena has blossomed dramatically and more sites are joining in on the action and sprouting up everyday to meet this huge demand.

One of the problems inherent in this massive increase in Web Directories is that many of them have become little more than what is commonly known as “Link Farms”; websites with little or no content aside from the directories and links themselves. Google in particular takes a dim view of such websites and in many cases have banned these permanently, resulting in the offending sites not appearing on Google search result listings at all. Obviously this will have a detrimental effect on a particular site’s visibility and many business owners who have previously relied heavily on Web Directory listings for their traffic were sorely disappointed by Google’s actions.

Fortunately there is a way to avoid this obstacle which can be a potential death sentence, so to speak, for your website. The best thing for you to do is have your site listed in a reputable, high-quality, paid Web Directory service such as Ally Web Directory. This site and others like it will have the proper skill, manpower and policies in place to ensure that your website does not end up in Google’s blacklist. A good Web Directory site will help make sure that your own website gets the visibility you need, resulting in increased traffic, which will of course translate into added revenue for your business.

If you are at all concerned with increasing traffic to your site, you would be better off not sign up with a free Web Directory service and instead submit your site to a paid Web Directory service such as Ally Web Directory. Free directories generally do not offer extra services aside from directory listings and they are not likely to last very long.

The Web Directory

Posted On November 2nd, 2006 By Ally Web Directory

The rapid expansion of the World Wide Web has increased the need for some kind of organization. One method that has become very popular in the attempt to control the massive amount of data available is the Web directory. The Web directory should not be mistaken for a “search engine”, which is another method of bringing the internet under control, and making access to its vast reservoir of data possible. The “search engine” uses key words to direct the searcher to specific pages on websites where the key words are located.

The Web directory, on the other hand, does not use keywords, but rather sorts web sites into preset categories and subcategories. The submissions to the Directory are often made by humans, and the fitness for inclusion into the directory is determined by human editors. Usually, a site will qualify for not more than two or three different categories. The directory actually is a method to link to other related sites.

Some of the Directories are very general in nature, and others are what are usually called “niche” directories where the subject matter is a bit more limited, and the human editors review the submitted sites for suitability and quality. There has been an ongoing debate over the value and quality of directories. Many of the more popular directories have relied on volunteer editors to process and categorize submissions, and this has often led to some delays in site inclusion.

In the early days of the web, people were concerned with the number of visits to their sites, called “hits”, for reasons mostly related to ego. It was nice to see that people were visiting your website. It did not take very long for this to change. The number of hits quickly became tied to revenue production, and the importance of making your website known and accessible became a matter of dollars and sense. In addition to aiding in the function of information sharing and research, Web directories are also valuable in revenue production. Directories not only review submissions for suitability, but also can rank them.

There has also been an ongoing conflict between Web directories and Search Engines that has centered on the fact that the directories tend to increase search engine ranking for their included sites. Certain technologies such as “rel=no follow” attributes have been developed to counter this tendency. Despite this, the Web directory remains extremely popular and useful. To many people it is the very human touch of the directory editors that has fueled their popularity. Regardless of how advanced the search engine technology becomes, the fact that a human has reviewed the website, and determined its value and suitability continues to draw users to the Web directory. It is fairly certain that Web directories will continue to be an increasingly popular method of navigating through and controlling the vast wealth of data available to us today.

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