The Myriad Advantages of Web Directories
Ever had the experience of selling lemonade in a cul de sac where nobody even goes? Even though your lemonade was good, nobody was buying simply because nobody was there.
This is similar to having a web site which nobody goes to. You may have the right design, clean and professional. You may have the right web server, fast and secure. But if you cannot be found, everything’s wasted. For your web site to do what it must do, which is promoting you to the cyberspace populace, your site would have to be found first.
Most of your web traffic comes from search engine tools. Therefore, you should consider search engine optimization. However, this is not the only way to increase traffic to your site. You could make use of web directories.
Web directories are comparable to your yellow pages. You have general categories and under each one may be more sub categories or the specific links to sites relevant to the main category. If you know how important the yellow pages are, then you must acknowledge the same for web directories.
Web directories are valuable promotion tools because they are neatly organized. People who are interested in your particular category get driven to you through the directory’s structure. The structured web directories make you very easy to find and access.
Web directories can also greatly enhance your web site’s credibility. Web directories have minimum requirements before they let you sign up or get listed. This is to protect the web directories’ reputation. Being in a web directory, therefore, can make it possible for customers to perceive you as legitimate and trustworthy enough to do business with.
There are lots of web directories in the internet. This gives you the advantage of having lots of listing. Increasing the number of web directories you belong to also increases your popularity. You have more opportunity to showcase your site and more people can have access to it.
Aside from being numerous, web directories are as prolific in their themes. You can find a directory for web site hosting services, optimization services, real estate, physicians and health care providers, and a lot, lot more. You will therefore have lots of choices when it comes to the type of directory you will submit your links to.
Finally, web directories can be free, or not. You should carefully choose which one suits you better. A free web directory is good because it will not cost you anything. However, if you are a serious businessman who seriously values your web presence, it is better to go with paid directories like Ally Directory. Paid web directories are cleaner and more professional-looking since they have money to pay for their design, application and personnel’s expertise. As with any company, a web directory that stands to gain something for the service it provides usually does a better job than one that doesn’t.
With all advantages to web directory membership outlined, wouldn’t it indeed be foolish not to sign up?